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Alicia Cervera Lamadrid


Alicia Cervera Lamadrid
President, Related Cervera Realty Service

Havana-born and Miami-raised, Alicia Cervera Lamadrid comes from a family whose name is synonymous with luxurious land holdings; she grew up surrounded by real estate, with both parents in the business (mom Alicia Cervera, founded Cervera Real Estate, Miami's first real estate firm specializing in developer sales). A graduate and past student body president of the University of Miami, Cervera Lamadrid joined her mother's firm in the early 1980s and rose the ranks eventually making her mark with such luxury condos as The Imperial, Villa Regina and Bristol Towers. She took on different roles and learned the business from the ground up. While family ties may have initially drawn her into the high stakes world of multi-million dollar properties, it is her sharp business acumen and personable, people-first attitude that keep her among the major players in the industry.

In 2000, Cervera Lamadrid joined forces with developer Jorge Perez of The Related Group to create Related Cervera Realty Services (RCRS). This partnership has been integral in the reurbanization of South Florida as the West Palm Beach skyline has risen and given birth to live/work/play neighborhoods. In just under nine years, the full service real estate brokerage has sold over 13,600 units, representing over $6.8 billion. RCRS is among the Top 20 Fastest Growing Private Companies as ranked by the South Florida Business Journal.

In late 2007, when the marketplace began to shift, RCRS had 2,766 units under contract and pending closing. Cervera Lamadrid led sales teams to close $635 million or 64% of those units it had represented in developer sales. Passionate about real estate, Cervera Lamadrid continues to lead the company by example, servicing developer client needs while also assisting associates with individual and bulk transactions.

Active in the community, Cervera Lamadrid currently serves as Honorary Chair of the Master Brokers Forum Board of Directors and is the immediate past Chairperson of the organization. Established in 1993, the Master Brokers Forum is the premiere organization for Southeast Florida's elite real estate professionals. Membership is by invitation only and limited to the top 250 real estate professionals in each county. Under her leadership, the organization began its expansion and is now active in Broward and Palm Beach counties. Cervera Lamadrid also dedicates her time to fundraising efforts for worthy causes such as Hogar Clinica San Juan de Dios in Peru, the United Way, the Red Cross and is currently serving on the Mercy Hospital Foundation Board.

Recognized as one of the "Power Women" of Miami by SunPost Newspaper, Cervera Lamadrid has received numerous accolades and is a Lifetime Member of the Manchester Who's Who Registry of Executives and Professionals. In 2007, she won the Best Entrepeneur award by The Stevie Awards for Women in Business and was also a finalist for South Florida Business Journal's Business Woman of the Year award. As if her professional achievements weren't enough, Cervera Lamadrid is also a mother of two and wife to husband, Alberto Lamadrid.